{"title":"Construction","description":"\u003cp class=\"MsoNormal\"\u003eGeneral contractors and specialized subcontractors naturally have rich and interesting content for the public. Their challenge is often to differentiate themselves in their target segment, build a reputation that allows them to stand out from price competition, and attract clients who value quality of execution rather than the lowest bidder.\u003c\/p\u003e","products":[{"product_id":"strategie-editoriale","title":"Editorial strategy","description":"\u003cp class=\"MsoNormal\"\u003eThis is the starting point. Before publishing anything, we define the objectives, priority platforms, content types, publication frequency, and tone. For an architectural firm, the strategy is not the same as for a general contractor or a manufacturer. The audiences are different, as are the priority platforms, and content cycles follow the rhythm of projects. The editorial strategy establishes a framework that guides everything else.\u003c\/p\u003e","brand":"Réseaux sociaux","offers":[{"title":"Default Title","offer_id":47640917868709,"sku":null,"price":0.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/4586\/2565\/files\/mxma-architecture--amp--design-la-villa-luce-private-houses-archello.1740740125.8049.jpg?v=1774112398"},{"product_id":"calendrier-de-contenu","title":"Content calendar","description":"\u003cp class=\"MsoNormal\"\u003eThis is the concrete translation of the \u003ca href=\"https:\/\/flexio.ca\/products\/strategie-editoriale\" target=\"_blank\" title=\"Stratégie éditoriale\" rel=\"noopener\"\u003eeditorial strategy\u003c\/a\u003e. Each week, every publication is planned in advance: subject, format, platform, date, and time of publication. This planning work ensures long-term editorial consistency and allows for anticipation of key moments in the firm's calendar, such as project delivery, participation in a competition, or media appearance.\u003c\/p\u003e","brand":"Réseaux sociaux","offers":[{"title":"Default Title","offer_id":47640917901477,"sku":null,"price":0.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/4586\/2565\/files\/mxma-architecture--amp--design-la-villa-luce-private-houses-archello.1740740140.8446.jpg?v=1774117574"},{"product_id":"publication-et-mise-en-ligne","title":"Publication and online release","description":"\u003cp class=\"MsoNormal\"\u003eIt's all about execution. Every post is optimized for the platform it's published on. Instagram content isn't formatted like LinkedIn content. Captions, mentions, posting times—everything is calibrated to maximize organic reach on each platform.\u003c\/p\u003e","brand":"Réseaux sociaux","offers":[{"title":"Default Title","offer_id":47640917934245,"sku":null,"price":0.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/4586\/2565\/files\/mxma-architecture--amp--design-la-villa-luce-private-houses-archello.1740740135.9449.jpg?v=1774116944"},{"product_id":"gestion-de-communaute","title":"Community management","description":"\u003cp class=\"MsoNormal\"\u003eThis includes everything that happens after publication. Replying to comments and direct messages, moderation, proactive interactions with posts from other industry players, monitoring mentions and shares. On LinkedIn, it includes managing executives' personal profiles, their posts, their interactions, and their positioning as credible voices in their field. The algorithm favors active profiles. A firm that publishes without interacting sees its reach decrease. A firm that participates in the conversations in its industry builds visibility that extends beyond its own audience.\u003c\/p\u003e","brand":"Réseaux sociaux","offers":[{"title":"Default Title","offer_id":47640917967013,"sku":null,"price":0.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/4586\/2565\/files\/mxma-architecture--amp--design-la-villa-luce-private-houses-archello.1740740135.3151_c133123d-0814-4ecc-a393-9eb838990361.jpg?v=1774117302"},{"product_id":"suivi-de-la-performance-et-rapports-mensuels","title":"Performance monitoring and monthly reports","description":"\u003cp class=\"MsoNormal\"\u003eThis is about reading and analyzing data. Reach, engagement, audience growth, clicks, impressions. This data isn't collected just to fill a report; it's used to understand what works, adjust strategy, and make informed decisions about what content to produce. A monthly report summarizes these results and guides the following weeks.\u003c\/p\u003e","brand":"Réseaux sociaux","offers":[{"title":"Default Title","offer_id":47640923406501,"sku":null,"price":0.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/4586\/2565\/files\/mxma-architecture--amp--design-la-villa-luce-private-houses-archello.1740740138.1393.jpg?v=1774117329"},{"product_id":"direction-artistique","title":"Art direction","description":"\u003cp class=\"MsoNormal\"\u003eThis is the visual framework within which all content is produced. It defines the photographic style, color palette, typography, layout, and overall mood of publications. In the construction and design industry, artistic direction is particularly important because clients often evaluate the quality of a firm through the visual quality of its presence. An architectural firm whose Instagram account looks like that of a general contractor sends a signal that does not match its positioning.\u003c\/p\u003e","brand":"Production de contenu","offers":[{"title":"Default Title","offer_id":47640924455077,"sku":null,"price":0.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/4586\/2565\/files\/Christophe_Robergephotographe-0039-scaled.jpg?v=1774118832"},{"product_id":"production-video","title":"Video Production","description":"\u003cp class=\"MsoNormal\"\u003eThis covers short-form content that dominates social media. Instagram Reels, LinkedIn videos, construction site time-lapses, project presentation videos. These formats generate significantly more engagement than static images across all platforms. A video documenting the progress of a construction site or the delivery of a project can reach an audience several times larger than a photo of the same project.\u003c\/p\u003e","brand":"Production de contenu","offers":[{"title":"Default Title","offer_id":47640924815525,"sku":null,"price":0.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/4586\/2565\/files\/Christophe_Robergephotographe-2121-1-scaled.jpg?v=1774119721"},{"product_id":"motion-design","title":"Motion design","description":"\u003cp class=\"MsoNormal\"\u003eGive an extra dimension to content. Logo animation, typographic animations, explainer videos, animated content for stories and Reels. In the construction and design industry, motion design is particularly effective for illustrating an architectural concept, explaining a construction process, or presenting the technical characteristics of a product. It's a format that grabs attention where a static image goes unnoticed.\u003c\/p\u003e","brand":"Production de contenu","offers":[{"title":"Default Title","offer_id":47640925438117,"sku":null,"price":0.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/4586\/2565\/files\/Christophe_Robergephotographe-2322-1-scaled.jpg?v=1774120049"},{"product_id":"design-graphique","title":"Graphic Design","description":"\u003cp class=\"MsoNormal\"\u003eEnsures visual consistency for all published materials. Creates publication templates, lays out case studies, and designs media and contest support materials. Everything aligns with the firm's visual identity and industry visual standards.\u003c\/p\u003e","brand":"Production de contenu","offers":[{"title":"Default Title","offer_id":47640925962405,"sku":null,"price":0.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/4586\/2565\/files\/Christophe_Robergephotographe-2353-1-scaled.jpg?v=1774120135"},{"product_id":"redaction-bilingue","title":"Bilingual copywriting","description":"\u003cp class=\"MsoNormal\"\u003eCovers all texts produced for a firm's digital presence. Captions for posts, case studies for the website, feature articles, executive biographies. Everything is written in French and English, in the firm's tone of voice, using industry vocabulary.\u003c\/p\u003e","brand":"Production de contenu","offers":[{"title":"Default Title","offer_id":47640926191781,"sku":null,"price":0.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/4586\/2565\/files\/Christophe_Robergephotographe-2341-1-scaled.jpg?v=1774119958"},{"product_id":"production-photo","title":"Production still","description":"\u003cp class=\"MsoNormal\"\u003eIt covers the entire photographic process. Pre-production, mood board creation, logistical planning, set preparation. On-site shooting, photo execution, lighting management, framing. Post-production, sorting and selection of the best images, color retouching, adjustments. Delivery and adaptation of files for each platform, optimized format and resolution for the web, social media and print.\u003c\/p\u003e","brand":"Production de contenu","offers":[{"title":"Default Title","offer_id":47640928190629,"sku":null,"price":0.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/4586\/2565\/files\/Christophe_Robergephotographe-2961-1-scaled.jpg?v=1774119211"},{"product_id":"elaboration-de-campagnes-medias","title":"Media campaign development","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe work begins with monitoring. Follow the calendar of competitions and awards. Identify thematic dossiers in specialized media and align them with the firm's projects and expertise. Identify moments when a firm has something interesting to say to journalists, such as the delivery of an important project, the appointment of a partner, or the acquisition of a certification. From there, we define angles, select target media, and build a plan tailored to the firm's objectives. Opportunities are plentiful in this field. What is often missing is someone to see and seize them at the right time.\u003c\/p\u003e","brand":"Relations de presse","offers":[{"title":"Default Title","offer_id":47642986021029,"sku":null,"price":0.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/4586\/2565\/files\/9.jpg?v=1774200058"},{"product_id":"elaboration-de-listes-de-presse-et-de-medias-cibles","title":"Development of targeted press and media lists","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eKollectif, Index-Design, Esquisses, FORMES, Constructo, regional business media, international publications via v2com. Each list is built specifically for the firm and the topic. No generic mailings to untargeted contacts. The right journalist, at the right time, with the right angle.\u003c\/p\u003e","brand":"Relations de presse","offers":[{"title":"Default Title","offer_id":47642986053797,"sku":null,"price":0.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/4586\/2565\/files\/11.jpg?v=1774200347"},{"product_id":"couvertures-mediatiques-et-veille-des-retombees","title":"Media coverage and impact monitoring","description":"\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap leading-[1.7]\"\u003eEach publication is documented, archived, and shared with the client. When a journalist wants to delve deeper, we coordinate the interview and ensure follow-up after publication. These media mentions fuel social media content, the firm's website, and its submission files.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eMedia monitoring involves tracking what is published about the firm. Each publication is documented, archived, and shared with the client. These media mentions fuel social media content. For example, a publication in Kollectif or Constructo provides strong content for LinkedIn and Instagram. They also feed the firm's website and its submission files, where media coverage strengthens the firm's credibility with potential clients.\u003c\/p\u003e","brand":"Relations de presse","offers":[{"title":"Default Title","offer_id":47642986119333,"sku":null,"price":0.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/4586\/2565\/files\/6.jpg?v=1774200398"},{"product_id":"preparation-des-dossiers-pour-les-concours-et-les-prix","title":"Preparation of applications for competitions and awards","description":"\u003cp class=\"MsoNormal\"\u003ePreparing applications for competitions and awards is a job in itself. 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Winning an award amplifies a firm's reputation far beyond its usual network, fuels social media content, and strengthens its credibility with clients.\u003c\/p\u003e","brand":"Relations de presse","offers":[{"title":"Default Title","offer_id":47642986152101,"sku":null,"price":0.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/4586\/2565\/files\/1_bc63b69f-0544-4c33-bfdc-668c4a461a18.jpg?v=1774200406"},{"product_id":"recherche-dinfluenceurs-cibles-et-approches-personnalisees","title":"Targeted influencer research and personalized approaches","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eIdentifying credible voices in the field, renowned architects, influential designers, entrepreneurs with a strong social media following, whose endorsement can amplify the visibility of a firm or project among a qualified audience. Each collaboration is designed based on the audience, tone, and the influencer's relationship with the industry. No generic partnerships.\u003c\/p\u003e","brand":"Relations de presse","offers":[{"title":"Default Title","offer_id":47642986217637,"sku":null,"price":0.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/4586\/2565\/files\/2.jpg?v=1774200406"},{"product_id":"negociation-des-contrats-et-recommandation-de-budget","title":"Contract negotiation and budget recommendation","description":"\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap leading-[1.7]\"\u003eDefinition of deliverables, deadlines, usage rights, and collaboration terms. We recommend a realistic budget tailored to the Quebec market. 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Every campaign is documented and analyzed to measure the real impact and guide future decisions.\u003c\/p\u003e","brand":"Relations de presse","offers":[{"title":"Default Title","offer_id":47642986578085,"sku":null,"price":0.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/4586\/2565\/files\/5_8a40ff0a-5c6c-42dc-9d2c-4f3329aba409.jpg?v=1774200401"},{"product_id":"redaction-et-diffusion-de-communiques","title":"Drafting and distribution of press releases","description":"\u003cp class=\"MsoNormal\"\u003eWriting press releases is a precise writing task. An effective press release meets strict criteria: a clear angle, new information, well-chosen quotes, and a structure that allows the journalist to grasp the essentials in thirty seconds. In the construction and design industry, the press releases that get published are those that convincingly tell the story of a project, explain what makes it stand out, and provide the journalist with the elements they need to write their article. A generic press release sent to an untargeted contact list yields few results. A well-written press release, sent to the right journalist at the right time, can generate coverage in a media outlet read by the entire industry.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eDistribution and follow-up are the execution of public relations work. This involves sending the press release to the right contacts—journalists, editors-in-chief, and specialized bloggers—with a personalized message explaining why this project or news is relevant to their audience. It also means following up by email or phone to ensure the press release was received and to answer questions, and coordinating interviews if a journalist wishes to delve deeper into the topic. The v2com press wire allows for international distribution to 7,400 publications in 104 countries for firms seeking visibility beyond the Quebec market.\u003c\/p\u003e","brand":"Relations de presse","offers":[{"title":"Default Title","offer_id":47642995916965,"sku":null,"price":0.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/4586\/2565\/files\/7.jpg?v=1774200398"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/4586\/2565\/collections\/la-maison-de-la-baie-de-lours-acdf-architecture_14.jpg?v=1774213653","url":"https:\/\/flexio.ca\/en\/collections\/construction.oembed","provider":"Flexio","version":"1.0","type":"link"}