About
Flexio is a creative team based in Montreal, specializing exclusively in architecture, design, construction, engineering, real estate, and building products. The company manages social media, produces content, and develops media relations for its clients. Our services are coordinated around projects and products.
Projects
Projects are at the heart of the reputation of firms and professionals in this field. They attract clients, lend credibility to bids, and build notoriety over time. A completed project can generate social media posts, a website article, a press release sent to specialized media, or a submission for a competition. Most firms take a few photos and move on. Flexio takes this project and deploys it across all channels, coherently and continuously.
The industry
The construction industry in Quebec generates 79 billion dollars in annual investments and includes over 42,000 businesses. Four out of five businesses have five employees or fewer. These teams are focused on their mandates and do not have the time or resources to document their work, feed their networks, or cultivate their relationships with the media. However, 84% of potential clients visit a firm's website before considering a call. Firms that are not visible online lose these contracts without ever knowing it.
Our offering
This gap between the quality of work and visibility is the problem Flexio solves. Not as an external provider hired once a year, but as a department integrated into your team, which knows your projects, understands your environment, and works with your team regularly over the long term.
Word of mouth
The construction and design industry in Quebec still operates largely on word-of-mouth. Approximately 80% of mandates come from repeat clients or direct referrals. This is a proven model, and one that has its limits. It depends entirely on the existing network, leaves little room for active growth, and makes firms vulnerable as soon as that network shrinks.
Clients
At the same time, customer behavior has changed. Before picking up the phone, they search online. They look at achievements, evaluate social media presence, and read press articles. A firm absent from these spaces simply does not exist for a growing part of its potential market. This is not a generational issue; it is a documented reality across all industry segments, from high-end residential to large institutional projects.
The Challenge
The challenge is not willingness. Firms that do good work know this. The challenge is time and resources. Photographing a project, writing a case study, consistently feeding social media, sending press releases to the right journalists, preparing a file for the OAQ Awards of Excellence or the Grands Prix du génie-conseil – this is full-time work that most teams cannot absorb in addition to their mandates.
