Social media
Editorial strategy
Defining objectives, priority platforms, tone, and content types tailored to the organization and its clientele. LinkedIn for investors, financial partners, and industry professionals; Instagram for potential buyers and brand awareness.
Content calendar
Planning each publication in advance, aligned with project development phases, launches, and deliveries.
Publication and online release
Each post is optimized for the platform on which it is published. Time, format, caption, identification.
Community management
Responding to comments and direct messages, in line with the organization's tone and within expected timeframes.
Moderation
Managing irrelevant comments, spam accounts, and messages to be redirected to a private conversation.
Proactive interactions
Commenting on posts from partners, investors, media, and industry associations to maintain an active presence in relevant conversations.
Tracking mentions and shares
Each mention of the organization is identified, documented, and addressed. Opportunities for resharing are seized.
Management of executives' personal profiles
Strategy, publications, and interactions for promoters and project managers. In this environment, trust often comes as much from individuals as from the organization. Their voice strengthens presence without requiring them to dedicate daily time to it.
Optimizing profiles and pages
Bio, cover photo, keywords, links, contact info. Every profile is set up to be found and to convince.
Performance monitoring and monthly reports
Reach, engagement, audience growth, clicks, impressions. A monthly report summarizes the results and guides the following weeks.
Content production
Art direction
Definition of the visual framework in which all content is produced. Photographic style, color palette, typography, layout, and general atmosphere. For a real estate developer, content artistic direction must reflect the positioning of projects and inspire confidence in buyers and investors.
Production still
Art direction, pre-production, on-site shooting and full post-production. Projects under development, construction sites in progress, deliveries, architectural details. Delivery of files formatted for each platform—web, social media, and print.
Video Production
Project presentation videos, drone flyovers, virtual tours, delivery videos. The formats that give buyers and investors a clear and compelling vision of a project.
Motion design
Animated plans and concepts, explainer videos on development phases, animated content for Stories and Reels. A particularly effective format for presenting a project under development even before construction is visible.
Graphic Design
Creation of publication templates, layout of project presentations, design of materials for media and investors. Everything is aligned with the organization's visual identity.
French + English writing
Captions for posts, project descriptions, website articles, executive biographies. Everything is written in the organization's tone, using industry-specific vocabulary, in French and English.
Press relations
Media campaign development
Identifying opportunities, defining angles, and building a visibility plan tailored to the organization's projects and objectives. Each campaign is designed for the real estate development sector — its media, its dynamics, its audiences.
Drafting and distribution of press releases
An effective press release has a clear angle, new information, and a structure that allows the journalist to understand the essentials in thirty seconds. We write it, we distribute it, and we follow up.
Development of targeted press and media lists
Regional business media, real estate and urban development trade publications, journalists covering the Quebec real estate market. Each list is built specifically for the organization and project. No generic mailings to untargeted contacts.
Press releases
Each submission is accompanied by a personalized message explaining why this project or news is relevant to the audience of the contacted media outlet.
Media coverage and impact monitoring
Each publication is documented, archived, and shared with the client. This coverage feeds into social media content and strengthens the organization's credibility with potential buyers and investors.
Preparation of applications for competitions and awards
Awards of excellence in real estate development, urban planning competitions, industry recognition. A strong application requires an understanding of the evaluation criteria and an ability to tell a project's story in a compelling way.
Interview Coordination
When a journalist wants to delve deeper into a topic, we coordinate the interview, prepare the logistics, and follow up after publication.
Targeted influencer search
Identification of credible voices in the real estate and urban development sector whose endorsement can amplify a project's visibility among a qualified audience.
Creating tailored approaches
Each collaboration with an influencer is designed based on their audience, tone, and relationship with the industry. No generic templates.
Contract negotiation
Definition of deliverables, deadlines, usage rights, and collaboration terms. We take care of everything.
Budget recommendation
Depending on the objectives, target audience, and desired type of collaboration, a realistic budget tailored to the Quebec market is recommended.
Data compilation and results analysis
Reach, engagement, impressions, clicks, conversions. Each influencer campaign is documented and analyzed to measure its real impact and guide future decisions.
