Construction

Defining objectives, priority platforms, tone, and content types tailored to the company and its clientele. Instagram and Facebook for local reputation, LinkedIn for commercial and institutional mandates.

Planning each post in advance, aligned with construction progress and ongoing projects.

Each post is optimized for the platform on which it is published. Time, format, caption, identification.

Respond to comments and direct messages in the company's tone and within expected timeframes. In this environment, an unanswered comment is a conversation that never begins.

Managing irrelevant comments, spam accounts, and messages to be redirected to a private conversation.

Comment on posts by customers, partners, suppliers, and industry associations to maintain an active presence in relevant conversations.

Every mention of the company is identified, documented, and processed. Opportunities for redistribution are seized.

Strategy, posts and interactions for owners and senior project managers. Their voice strengthens the company's presence without requiring daily time commitment from them.

Bio, cover photo, keywords, links, contact information. Each profile is set up to be found and to convince.

Reach, engagement, audience growth, clicks, impressions. A monthly report summarizes the results and guides the next few weeks.

Defining the visual framework in which all content is produced: photographic style, overall atmosphere, and visual consistency across platforms. In the construction industry, art direction is what differentiates an account that looks like everyone else's from one that reflects a company's high-end positioning.

Art direction, pre-production, on-site shooting, and complete post-production. Ongoing projects, finishing details, completed projects, teams at work. Delivery of formatted files for each platform, web, social media, and print.

Short construction site videos, before-and-after Reels, time-lapses of work progress, videos presenting completed projects. These are the formats that generate the most engagement in the construction industry.

Typographic animations, explanatory videos on construction processes, animated content for Stories and Reels. An effective format for presenting complex projects in an accessible way.

Creation of publication templates, layout of case studies, design of media materials. Everything is aligned with the company's visual identity.

Captions for social media posts, case studies for the website, project descriptions, executive bios. Everything is written in the company's tone of voice, using industry-specific vocabulary, in both French and English.

Identifying opportunities, defining angles, and developing a visibility plan tailored to the company's projects and objectives. Each campaign is designed for the construction industry, its media, its competitions, and its dynamics.

An effective press release has a clear angle, new information, and a structure that allows the journalist to understand the essentials in thirty seconds. We write it, we distribute it, and we follow up.

Each list is built specifically for the company and topic. No generic sends to untargeted contacts.

Each submission is accompanied by a personalized message explaining why this project or news is relevant to the media outlet's audience.

Each publication is documented, archived, and shared with the client. This coverage feeds social media content and strengthens the company's credibility with potential customers.

Construction Awards, regional and sectoral competitions. A strong application requires an understanding of the evaluation criteria and the ability to present a project in a compelling way.

When a journalist wants to delve deeper into a topic, we coordinate the interview, prepare the company, and follow up after publication.

Identifying credible voices in the construction industry, recognized contractors, influential project managers, and professionals followed on social media whose endorsement can amplify a company's or project's visibility with a qualified audience.

Each collaboration with an influencer is tailored to their audience, tone, and relationship with the industry. No generic models.

Defining deliverables, deadlines, usage rights, and collaboration terms. We'll take care of everything.

Depending on the objectives, target audience, and desired type of collaboration, we recommend a realistic budget envelope tailored to the Quebec market.

Reach, engagement, impressions, clicks, conversions. Each influencer campaign is documented and analyzed to measure its real impact and guide future decisions.