Social media
Editorial strategy
Defining objectives, priority platforms, tone, and content types suitable for the firm and its clientele. LinkedIn will be prioritized for business development, recruitment, and positioning senior engineers as recognized experts in their field.
Content calendar
Planning each post in advance, aligned with mandate rhythm, major project milestones, and professional calendar highlights.
Publication and online release
Each post is optimized for the platform on which it is published. Time, format, caption, identification.
Community management
Responding to comments and direct messages, in line with the firm's tone and within expected timeframes.
Moderation
Management of irrelevant comments, spam accounts, and messages to be redirected to a private conversation.
Proactive interactions
Commenting on posts from clients, partners, professional associations, and industry media to maintain an active presence in relevant conversations. On LinkedIn, firms that actively participate in industry discussions build visibility that extends beyond their own audience.
Tracking mentions and shares
Every mention of the firm is identified, documented, and processed. Opportunities for redistribution are seized.
Managing executive personal profiles
Strategy, publications, and interactions for senior engineers and associates. Their voices and expertise enhance the firm's credibility without requiring their daily time commitment.
Optimizing profiles and pages
Bio, cover photo, keywords, links, contact info. Every profile is set up to be found and to convince.
Performance monitoring and monthly reports
Reach, engagement, audience growth, clicks, impressions. A monthly report summarizes the results and guides the following weeks.
Content production
Art direction
Definition of the visual framework within which all content is produced. Photographic style, color palette, typography, layout, and overall ambiance. For an engineering firm, artistic direction translates the rigor and precision of technical work into a coherent and professional visual presence.
Video Production
Short videos presenting large-scale projects, site overviews, and progress videos. Formats that make complex technical achievements accessible.
Motion design
Animated engineering concepts, animated technical diagrams, explanatory videos that demystify complex processes. A particularly effective format for making technical expertise accessible to a non-specialized audience.
Graphic Design
Creation of publication templates, layout of case studies and project reports, design of media and competition materials. Everything is aligned with the firm's visual identity.
French + English content writing
Captions for posts, case studies for the website, simplified technical articles, biographies of lead engineers. Everything is written in the firm's tone, using industry-specific vocabulary, in French and English.
Press relations
Media campaign development
Identifying opportunities, defining angles, and developing a visibility plan tailored to the firm's projects and objectives. Each campaign is designed for the consulting engineering sector — its media, its competitions, its dynamics.
Drafting and distribution of press releases
An effective press release has a clear angle, new information, and a structure that allows the journalist to understand the essentials in thirty seconds. We write, we distribute, and we follow up.
Development of targeted press and media lists
Each list is built specifically for the firm and the topic. No generic mailings to untargeted contacts.
Press releases
Each submission is accompanied by a personalized message explaining why this project or news is relevant to the audience of the contacted media outlet.
Media coverage and impact monitoring
Each publication is documented, archived, and shared with the client. This coverage feeds content for social media, the firm's website, and its qualification files.
Preparation of applications for competitions and awards
A strong application requires an understanding of the evaluation criteria and an ability to present a project in a convincing manner.
Interview Coordination
When a journalist wants to delve deeper into a subject, we coordinate the interview, prepare the firm, and follow up after publication.
Targeted influencer search
Identifying credible voices in the consulting engineering industry, recognized engineers, influential technical experts, and professionals followed on social media, whose endorsement can amplify a firm's or project's visibility among a qualified audience.
Creating tailored approaches
Each collaboration with an influencer is designed based on their audience, tone, and relationship with the industry. No generic templates.
Contract negotiation
Definition of deliverables, deadlines, usage rights, and collaboration terms. We take care of everything.
Budget recommendation
Depending on the objectives, target audience, and desired type of collaboration, a realistic budget tailored to the Quebec market is recommended.
Data compilation and results analysis
Reach, engagement, impressions, clicks, conversions. Each influencer campaign is documented and analyzed to measure its real impact and guide future decisions.
