Architecture

Defining objectives, priority platforms, tone, and content types tailored to your firm and clientele.

Planning each post in advance, aligned with your project rhythm and key calendar moments.

Each post is optimized for the platform on which it is published. Time, format, caption, identification.

Respond to comments and direct messages in your firm's tone and within the expected timeframe.

Management of irrelevant comments, spam accounts, and messages to be redirected to a private conversation.

Comment on posts from customers, partners, media, and industry associations to maintain an active presence in relevant conversations.

Every mention of your firm is spotted, documented, and processed. Opportunities for resharing are seized.

Strategy, publications and interactions for associates and lead architects. Their voice strengthens the firm's presence without requiring daily time commitment.

Bio, cover photo, keywords, links, contact info. Every profile is set up to be found and to convince.

Reach, engagement, audience growth, clicks, impressions. A monthly report summarizes the results and guides the coming weeks.

Definition of the visual framework in which all content is produced. Style, color palette, typography, layout, and overall ambiance. In the field of architecture, artistic direction is particularly important because clients often evaluate the quality of a firm through the visual quality of its presence.

Short project presentation videos, Reels, construction site time-lapses and work progress videos. The formats that generate the most engagement in the construction and design industries.

Animation of architectural concepts, typographic animations, explainer videos, and animated content for stories and Reels. A format that captures attention where a static image goes unnoticed.

Creation of publication templates, layout of case studies, design of media and competition materials. Everything is aligned with the firm's visual identity.

Captions for posts, case studies for the website, feature articles, executive biographies. All written in the firm's tone of voice, using industry-specific vocabulary, in French and English.

Identifying opportunities, defining angles, and building a visibility plan tailored to the firm's projects and objectives. Each campaign is designed for the architectural community, its media, its competitions, and its dynamics.

An effective press release has a clear angle, new information, and a structure that allows the journalist to understand the essentials in thirty seconds. We write, we distribute, and we follow up.

Each list is built specifically for the firm and the topic. No generic mailings to untargeted contacts.

Each submission includes a personalized message explaining why the project or news is relevant to the target media's audience.

Each publication is documented, archived, and shared with the client. This coverage feeds content for social media, the firm's website, and its submission files.

A strong application requires an understanding of the evaluation criteria and an ability to present a project effectively.

When a journalist wants to delve deeper into a subject, we coordinate the interview, prepare the firm, and follow up after publication.

Identifying credible voices in the architectural field: recognized architects, influential designers, and professionals with a strong social media following whose endorsement can boost the visibility of a firm or project among a qualified audience.

Each collaboration with an influencer is designed based on their audience, tone, and relationship with the industry. No generic templates.

Defining deliverables, deadlines, usage rights, and collaboration terms. We'll take care of everything.

Depending on the objectives, target audience, and desired type of collaboration, a realistic budget tailored to the Quebec market is recommended.

Reach, engagement, impressions, clicks, conversions. Every influencer campaign is documented and analyzed to measure its real impact and guide future decisions.