Social media
Editorial strategy
Definition of objectives, priority platforms, tone, and content types adapted to the studio and its clientele. Instagram and Pinterest are prioritized for their visual dimension, and LinkedIn for commercial and institutional mandates.
Content calendar
Planning each post in advance, aligned with the project schedule and key studio calendar moments.
Publication and online release
Each post is optimized for the platform on which it is published. Time, format, caption, identification.
Community management
Responding to comments and DMs, in the studio's tone of voice and within expected timelines.
Moderation
Managing irrelevant comments, spam accounts, and messages to be redirected to a private conversation.
Proactive interactions
Commenting on posts from clients, partners, suppliers, and industry media to maintain an active presence in relevant conversations.
Mentions and Shares Tracking
Every mention of the studio is identified, documented, and addressed. Opportunities for resharing are seized.
Management of executives' personal profiles
Strategy, posts, and interactions for the principal designer. In this field, clients often choose a person as much as a studio. Their voice strengthens their presence without requiring them to dedicate time to it daily.
Optimizing profiles and pages
Bio, cover photo, keywords, links, contact information. Each profile is set up to be found and to convince.
Performance monitoring and monthly reports
Reach, engagement, audience growth, clicks, impressions. A monthly report summarizes the results and guides the following weeks.
Content production
Art direction
Define the visual framework within which all content is produced. Photographic style, color palette, typography, layout, and overall mood. For a design studio, the artistic direction of its content should be as meticulously crafted as that of the projects it delivers.
Production still
Art direction, pre-production, on-site shooting, and complete post-production. Sorting and selection of the best images, color retouching, adjustments. Delivery of formatted files for each platform, web, social media, and print.
Video production
Short videos of space transformations, before-and-after Reels, completed project tours. The formats that generate the most engagement in the interior design and decoration industry.
Motion design
Typographic animations, explainer videos on trends or materials, animated content for Stories and Reels. A format that grabs attention where a static image goes unnoticed.
Graphic Design
Creation of publication templates, layout of case studies, design of media and competition materials. Everything is aligned with the studio's visual identity.
French + English writing
Captions for posts, case studies for the website, articles on trends and materials, biographies of the lead designer. Everything is written in the studio's tone of voice, using industry-specific vocabulary, in French and English.
Press relations
Media campaign development
Development of media campaigns, identification of opportunities, definition of angles, and construction of a visibility plan tailored to the studio's projects and objectives. Each campaign is designed for the design industry, its media, its competitions, and its dynamics.
Drafting and distribution of press releases
An effective press release has a clear angle, new information, and a structure that allows the journalist to understand the essentials in thirty seconds. We write it, we distribute it, and we follow up.
Developing targeted press and media lists
Each list is built specifically for the studio and project. No generic submissions to untargeted contacts.
Press releases
Each submission includes a personalized message explaining why this project is relevant to the audience of the contacted media outlet.
Media coverage and fallout monitoring
Each publication is documented, archived, and shared with the client. This coverage feeds into social media content and strengthens the studio's credibility with potential clients.
Preparation of applications for competitions and awards
A strong application requires an understanding of the evaluation criteria and an ability to present a project effectively.
Interview Coordination
When a journalist wants to delve deeper into a topic, we coordinate the interview, prepare the studio, and follow up after publication.
Targeted influencer search
Identifying credible voices in the design world, influential designers, specialized bloggers, and Instagram accounts followed by a qualified audience, whose endorsement can amplify the visibility of a studio or project.
Creating tailored approaches
Each collaboration with an influencer is tailored to their audience, tone, and relationship with the industry. No generic models.
Contract negotiation
Definition of deliverables, deadlines, usage rights, and collaboration terms. We take care of everything.
Budget recommendation
Depending on the objectives, target audience, and desired type of collaboration, a realistic budget tailored to the Quebec market is recommended.
Data compilation and results analysis
Reach, engagement, impressions, clicks, conversions. Each influencer campaign is documented and analyzed to measure its real impact and guide future decisions.
