Social media
Editorial strategy
Define objectives, priority platforms, tone, and content types tailored to the organization and its two main audiences. LinkedIn for architects, designers, and engineers who specify products; Instagram for brand awareness and end buyers.
Content calendar
Planning each post in advance, aligned with product launches, projects completed using your products, and key industry calendar events.
Publication and online release
Each post is optimized for the platform on which it is published. Time, format, caption, identification.
Community management
Responding to comments and direct messages, in line with the organization's tone and within expected timeframes.
Moderation
Management of irrelevant comments, spam accounts, and messages to be redirected to a private conversation.
Proactive engagements
Comment on posts by architects, designers, contractors, and industry associations to maintain an active presence in the conversations that matter. On LinkedIn, being visible to the professionals who specify your products is a daily endeavor.
Tracking mentions and shares
Every mention of the organization or its products is identified, documented, and processed. Opportunities for redistribution are seized.
Managing executive personal profiles
Strategy, posts, and interactions for directors and senior representatives. Their voices strengthen the organization's credibility without requiring their daily involvement.
Optimizing Profiles and Pages
Bio, cover photo, keywords, links, contact info. Every profile is set up to be found and to convince.
Performance monitoring and monthly reports
Reach, engagement, audience growth, clicks, impressions. A monthly report summarizes the results and guides the following weeks.
Content production
Art direction
Defining the visual framework for all content produced. Photographic style, color palette, typography, layout, and general atmosphere. For a building product manufacturer, the content's artistic direction must highlight the quality, performance, and aesthetics of the products in real project contexts.
Production still
Art direction, pre-production, on-site shooting, and complete post-production. Products in context, manufacturing details, completed installations, projects realized with your products. Delivery of files formatted for each platform: web, social media, and print.
Video production
Product presentation videos, installation demonstrations, tours of projects completed with your products, manufacturing videos. Formats that concretely show what your products do and how they fit into a project.
Motion design
Animations of technical specifications, animated performance diagrams, explanatory videos on product benefits. A particularly effective format for presenting complex technical specifications in an accessible way to a professional audience.
Graphic Design
Creation of publication templates, layout of product sheets and case studies, design of materials for media and trade fairs. Everything is aligned with the organization's visual identity.
French + English drafting
Captions for posts, case studies on projects completed with your products, technical articles, product sheets for the web. Everything is written in the organization's tone, using industry-specific vocabulary, in French and English.
Press relations
Media campaign development
Identifying opportunities, defining angles, and building a visibility plan tailored to the organization's products and objectives. Product launches, completed projects, certifications obtained, technical innovations. Each campaign is designed for the construction and building industry, its media, its competitions, and its dynamics.
Drafting and distribution of press releases
An effective press release has a clear angle, new information, and a structure that allows the journalist to understand the essentials in thirty seconds. We write, we distribute, and we follow up.
Development of targeted press and media lists
Each list is custom-built for the organization and product. No generic mailings to untargeted contacts.
Press releases
Each submission includes a personalized message explaining why the product or news is relevant to the contacted media's audience.
Media coverage and impact monitoring
Each publication is documented, archived, and shared with the client. This coverage feeds into social media content and strengthens the organization's credibility with professionals who specify your products.
Preparation of applications for competitions and awards
Construction innovation awards, building product competitions, certifications and industry recognition. A strong application requires an understanding of evaluation criteria and the ability to present a product convincingly.
Interview Coordination
When a journalist wants to delve deeper into a topic, we coordinate the interview, prepare the logistics, and follow up after publication.
Targeted influencer search
Identifying credible voices in the construction and design industry, recognized architects, influential designers, contractors followed on social media, whose endorsement can amplify a product's visibility among professionals who specify it and buyers who choose it.
Creating tailored approaches
Each collaboration with an influencer is designed based on their audience, tone, and relationship with the industry. No generic templates.
Contract negotiation
Definition of deliverables, deadlines, usage rights, and collaboration terms. We take care of everything.
Budget recommendation
Depending on the objectives, target audience, and desired type of collaboration, a realistic budget tailored to the Quebec market is recommended.
Data compilation and results analysis
Reach, engagement, impressions, clicks, conversions. Every influencer campaign is documented and analyzed to measure its real impact and guide future decisions.
