Media campaign development

The work begins with monitoring. Follow the calendar of competitions and awards. Identify thematic dossiers in specialized media and align them with the firm's projects and expertise. Identify moments when a firm has something interesting to say to journalists, such as the delivery of an important project, the appointment of a partner, or the acquisition of a certification. From there, we define angles, select target media, and build a plan tailored to the firm's objectives. Opportunities are plentiful in this field. What is often missing is someone to see and seize them at the right time.