Community management

This includes everything that happens after publication. Replying to comments and direct messages, moderation, proactive interactions with posts from other industry players, monitoring mentions and shares. On LinkedIn, it includes managing executives' personal profiles, their posts, their interactions, and their positioning as credible voices in their field. The algorithm favors active profiles. A firm that publishes without interacting sees its reach decrease. A firm that participates in the conversations in its industry builds visibility that extends beyond its own audience.