Drafting and distribution of press releases

Writing press releases is a precise writing task. An effective press release meets strict criteria: a clear angle, new information, well-chosen quotes, and a structure that allows the journalist to grasp the essentials in thirty seconds. In the construction and design industry, the press releases that get published are those that convincingly tell the story of a project, explain what makes it stand out, and provide the journalist with the elements they need to write their article. A generic press release sent to an untargeted contact list yields few results. A well-written press release, sent to the right journalist at the right time, can generate coverage in a media outlet read by the entire industry.

Distribution and follow-up are the execution of public relations work. This involves sending the press release to the right contacts—journalists, editors-in-chief, and specialized bloggers—with a personalized message explaining why this project or news is relevant to their audience. It also means following up by email or phone to ensure the press release was received and to answer questions, and coordinating interviews if a journalist wishes to delve deeper into the topic. The v2com press wire allows for international distribution to 7,400 publications in 104 countries for firms seeking visibility beyond the Quebec market.